ConvertKit (Kit) Pricing (2026)

ConvertKit — now rebranded as Kit — offers three tiers: Free (up to 10,000 subscribers with unlimited emails), Creator (starting around $15/month), and Creator Pro (starting around $29/month). Pricing scales by subscriber count on the paid tiers.

This guide walks through what you get at each tier, the per-subscriber breakpoints, and whether Kit is worth the money compared to Beehiiv, Mailchimp, Substack, and MailerLite.

Kit plans at a glance (2026)

Kit's tier structure is simple: one very generous free tier and two paid tiers that unlock automations, deeper features, and Commerce fees.

The Free plan supports up to 10,000 subscribers with unlimited emails — one of the most generous free tiers in the email category. It lacks automations and A/B testing, which are Creator-tier features.

• Free — up to 10,000 subscribers, unlimited email sends, no automations.
• Creator — from $15/month for 300 subscribers, unlimited automations, integrations, A/B testing.
• Creator Pro — from $29/month for 300 subscribers, advanced deliverability, newsletter referral system, Facebook custom audiences.
• Commerce — Kit charges 3.5% + $0.30 per transaction (waived on Creator Pro).

Per-subscriber breakpoints (Creator and Creator Pro)

Creator and Creator Pro scale by subscriber count. Approximate 2026 breakpoints on Creator: $15/month for 300, $29 for 1,000, $49 for 3,000, $79 for 5,000, $119 for 10,000, and roughly $50 to $100 more per additional 5,000 subscribers.

Creator Pro adds approximately $15 to $30/month on top at each tier for advanced features.

For creators under 10,000 subscribers, Kit's Free tier is often enough — you upgrade for automations, not for subscriber capacity.

• ~300 subs — $15/mo (Creator), $29/mo (Creator Pro).
• ~3,000 subs — $49/mo (Creator).
• ~10,000 subs — $119/mo (Creator).
• ~25,000 subs — $200 to $250/mo (Creator).

The ConvertKit-to-Kit rebrand — what changed

ConvertKit rebranded to Kit in 2024. The product is the same underneath — same tag-based subscriber model, same automations, same Commerce. The rebrand broadened positioning beyond writers to any online creator or SMB with a creator-shaped list.

URLs, brand assets, and marketing all updated to Kit. Existing accounts and integrations continue to work. Zapier and third-party tools may still reference "ConvertKit" for a period.

• Same product, new brand — Kit is ConvertKit.
• Broader positioning beyond writers to all online creators.
• Existing accounts and integrations continue to work.

Is Kit worth it for a creator or SMB?

For solo creators, coaches, and newsletter operators up to 10,000 subscribers, Kit's Free tier is genuinely worth using — it beats every other free option in the category on subscriber cap.

For creators over 10,000 subscribers who use automations and sell digital products from their list, Creator or Creator Pro is worth $50 to $150/month. The Commerce features (no transaction fee on Pro) pay for themselves for creators selling any meaningful digital-product volume.

For SMBs whose real need is traditional marketing email with strong templates and ecommerce integration, Mailchimp or Klaviyo are usually better fits than Kit.

• Under 10,000 subs → Free tier is genuinely enough.
• Creator selling digital products → Creator Pro worth $50 to $150/mo.
• General SMB marketing → Mailchimp or Klaviyo may fit better.

How to save on Kit pricing

Annual billing saves roughly 15% versus monthly on Creator and Creator Pro. If you're confident after evaluation, switch to annual.

Clean inactive subscribers regularly. Kit prices per subscriber, so subscribers who haven't opened an email in 90 days cost you money without generating revenue.

Creator Pro pays back when Commerce volume is meaningful — the waived 3.5% + $0.30 transaction fee saves real money at scale. If you sell $2,000/month in digital products, Creator Pro is often free after fee savings.

• Annual billing saves ~15%.
• Clean inactive subscribers to keep per-subscriber costs down.
• Creator Pro pays for itself at ~$2k/month in digital-product sales.